Companies across the world are struggling to create business presence globally – and successfully implement their customer journey locally. At the same time, customer expectations for effective support and personalization are only increasing. How to overcome this challenge and let AI and automation work for you?
These are topics QuandaGo recently explored in a podcast series Meet-A-CEO, a podcast series dedicated to providing insights and advice from some of the world’s most successful business leaders hosted by Pascal Lehnert from Lehnert Media. Our Chief Customer Officer Michel van Roon participated in the session, joined by Seçkin Canan, Founder at Unusual Enterprise.
Watch the session as they talk about expanding in a foreign market with automation, AI and ‘glocalization’, and don’t miss the key takeaways below!
‘Glocalization’
Utilizing both global and local strategies to create a business presence can be a challenge in the global market. Therefore, ‘glocalization’ is a concept that has become increasingly relevant. It is a combination of the words ‘global’ and ‘local’. This concept is essential for any organization looking to establish itself in a foreign market, as it allows them to tailor their products and services to meet the specific needs of their target audience and enhance the customer experience. Read more about Glocalization at Lehnert Medias blog.
The Right Platform
These and other trends shaping the customer experience of the future are only possible with an open platform that enables your company to effectively manage omnichannel interactions, while enabling automation use cases across the contact center and back office. Companies from all over the world can automate tasks for both agents and customers, supporting the latter with intuitive self-service options, and analyze interactions across the entire customer journey. And for many, they need to – and can – keep their current contact center infrastructure in place.
If you’d like to see how automation can improve your contact center and CX – global and locally, get in touch today!
